Relationships
What happens when people begin turning to AI for comfort, advice and connection before they turn to each other?
About Immortal AI
When AI starts becoming part of us, someone needs to ask what we may be losing.
Immortal AI is an independent editorial project investigating how artificial intelligence is changing people, relationships and society, and whether those carrying the greatest risk are being adequately protected.
Why this exists
AI is entering ordinary life faster than public understanding and accountability can keep pace.
Most coverage begins with what artificial intelligence can do. Immortal AI begins with a different question: what is it doing to us?
AI can now answer a child's questions, imitate a person's voice, influence who gets considered for work and provide emotional reassurance at any hour. Each capability may be useful. Each also changes a human relationship, decision or responsibility.
Immortal AI examines those changes without treating every development as either a miracle or a catastrophe. The aim is to make the human stakes understandable, identify who holds the power and ask who should answer when something goes wrong.
Who this is for
Written for people living through the change, not only the people building it.
You should not need a technical background to understand how AI may affect your family, work, privacy, identity or ability to know what is real. Immortal AI turns complex developments into clear, sourced human stories without stripping away the uncertainty.
What we investigate
The places where technology becomes personal
Identity
When a system can learn your voice, preferences and beliefs, where does assistance end and imitation begin?
Work and decisions
Who is accountable when an algorithm influences whether someone is hired, approved, monitored or rejected?
Truth and power
Who benefits when convincing synthetic content becomes easier to create than reliable information is to verify?
How we work
Attention may begin with emotion. Trust must be earned with evidence.
Every investigation is tested against the same basic standards.
Human consequence first
We begin with the person affected, then follow the evidence toward the systems, incentives and decisions responsible.
No source, no claim
Material factual claims require credible support. Allegations, inferences and unresolved questions are labelled clearly.
No victim-blaming
Vulnerability helps explain why harm occurs. It does not transfer responsibility from those who caused or enabled it.
Uncertainty stays visible
We will say when the evidence is incomplete, disputed or changing. Sounding certain is not the same as being accurate.
About the founder
Andrew McDonald
Immortal AI was founded by Andrew McDonald and shaped by an investigator's instinct: notice what does not sit comfortably, follow the evidence and remain honest about what has not been proven.
Andrew spent 27 years in policing, including senior roles involving investigations, operational leadership, critical incidents and accountability. That experience informs the project's approach to evidence, competing explanations, human vulnerability and responsibility.
He is not an AI scientist and does not claim to be one. Immortal AI draws on primary material, credible research, subject-matter expertise and documented reporting. The value of the project lies in asking disciplined questions, showing the basis for its conclusions and correcting the record when necessary.
Independence
Immortal AI is not affiliated with an AI company, political party or advocacy organisation.
Its responsibility is to the evidence, the reader and the people affected by the systems it examines.